STREET LEAGUE SKATEBOARDING
Brian Atlas is the President and co-founder of Street League Skateboarding. He has held a major role of SLS since its inception, hired by long-time skateboarding industry veteran and TV personality, Rob Dyrdek, to write the initial league business plan in 2009 and has since led the day-to-day operations from the launch of the business to its current position as the preeminent global skateboarding competition series. As a life-long skateboarder and passionate entrepreneur, he brings an authentic understanding of skateboarding while connecting an in-depth understanding of sports media, finance, and management to the league. Under his leadership, SLS has successfully negotiated global TV rights deals with ESPN and Fox Sports, renewed exclusive contracts with the world’s best skateboarders, and helped secure Nike as the presenting sponsor of the platform. He attended the University of Southern California for the Marshall School of Business with a concentration on Entrepreneurial Studies, and graduated with the following distinctions: Top Business Plan Award in 2007 and Pound the Pavement Award for outstanding footwork in business venture proposals.